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Упатство за уметнички дела

8 правила за подготовка на датотеки со уметнички дела

Review these eight items before submitting your packaging design. Correct file preparation helps reduce revisions, prevent production issues, and maintain the intended print quality.

Типови на датотеки со уметнички дела

Поднесете го вашето уметничко дело во Adobe Illustrator .AI или .PDF формат подготвен за печатење.

Поставување на CMYK бои

Поставете ги сите бои на уметничките дела во CMYK за да обезбедите точни и конзистентни резултати од печатењето.

Контурирани фонтови

Конвертирајте го целиот текст во контури и потврдете дека големините на фонтовите се соодветни за печатење.

Специјални завршни слоеви

Ставете печат со фолија, релјеф, UV зраци или други специјални завршни обработки на одделни обележани слоеви.

Барања за дилајн

Задржете ја дадената линија на свој слој и не ја израмнувајте, не ја менувајте големината или не ја модифицирајте.

Минимална тежина на линијата

Сите потези мора да бидат дебели најмалку 0.25pt

Вградени слики

Вградете ги сите поврзани слики и потврдете дека се со правилна големина во датотеката со уметничко дело.

Резолуција на слика

Користете графика со висока резолуција од најмалку 300 PPI за остро и професионално печатење.

8 правила за подготовка на датотеки со уметнички дела

Кога го подготвувате вашето уметничко дело, следете ги овие 8 правила за да обезбедите најдобри резултати од печатењето.

Формати на датотеки

Испраќајте датотеки во Adobe Illustrator (AI.) или (PDF.) формати

Профили во боја

Сите бои мора да бидат во CMYK просторот на бои

Текст

Сите текстуални објекти мора да бидат правилно контурирани и димензионирани

Дополнително печатење

Подгответе одделни слоеви за дополнително печатење

Dielines

Не го израмнувајте дадениот шаблон за дилиниски линии

Линии

Сите потези мора да бидат дебели најмалку 0.25pt

Слики

Осигурајте се дека сите слики се вградени и со правилна големина

Графика

Сите графики мора да бидат најмалку 300 PPI

Важно: За да го обезбедите најбрзото време на производство, проверете дали сите ваши дизајни ги исполнуваат нашите спецификации.

Детален водич за уметнички дела

Use the following instructions to check each part of your packaging file before submitting it to INS Packaging.

Формати на датотеки

Which artwork formats can I submit?

INS Packaging primarily accepts the following production file types:

PDF — Portable Document Format
AI — Adobe Illustrator
EPS — Encapsulated PostScript

Vector-based AI, PDF, or EPS files are strongly recommended for logos, text, icons, patterns, and other non-photographic elements. Vector artwork maintains clean edges and consistent detail when resized or prepared for printing.

For PDF export, use a professional print-quality preset and review the exported file before submission.

Како да зачувам како PDF датотека во Adobe Illustrator за печатење?

Artwork may be created in another professional vector-design application, provided the final file can be exported correctly as AI-compatible PDF, EPS, or another approved print-ready format.

Before submitting the file, confirm that:

Fonts are outlined
Images are embedded
Colors are prepared for print
The dieline remains editable and separate
Specialty finishes are clearly identified

When a usable production file is not available, our packaging artwork design service may assist with preparing or rebuilding the artwork.

What is the maximum recommended file size?

Files up to 100 MB can normally be submitted through the standard file-transfer process.

For larger projects, contact your product specialist before uploading. An alternative transfer method may be arranged when the artwork contains high-resolution images or multiple packaging components.

Avoid lowering image quality, flattening required layers, or deleting production information only to reduce the file size.

What should I do if I do not use Adobe Illustrator?

За жал, поради ограничувањата на нашите прифатени формати на датотеки, Можеме да прифаќаме само AI., PDF., EPS., а во ретки случаи и PDF датотеки.

Во такви околности каде што немате Adobe Illustrator, можеме да препорачаме да разгледате алтернативни програми за уредување вектори слични на Adobe Illustrator. Сепак, истото правило важи и кога станува збор за нашите прифатени формати на датотеки.

Алтернативно, можете да ги побарате нашите услуги за дизајн на уметнички дела за да ви помогнат со која било дизајнерска работа што можеби ви е потребна.

What is the maximum recommended file size?

Files up to 100 MB can normally be submitted through the standard file-transfer process.

For larger projects, contact your product specialist before uploading. An alternative transfer method may be arranged when the artwork contains high-resolution images or multiple packaging components.

Avoid lowering image quality, flattening required layers, or deleting production information only to reduce the file size.

Профили во боја

How do I change an Illustrator document to CMYK?

In Adobe Illustrator, go to:

Датотека > Режим на боја на документ > CMYK боја

Changing the document mode does not automatically correct every placed image. Linked or embedded photographic assets should also be reviewed to confirm that their color profiles are suitable for printing.

Color appearance can vary between monitors and printed materials. Paper type, ink coverage, lamination, coating, and surface texture may all affect the final result.

Review the proof carefully before approving your project for production.

.

Can RGB artwork be used for printing?

RGB is designed primarily for screens and digital displays. It can contain bright colors that cannot always be reproduced accurately with conventional printing inks.

For packaging production:

Use CMYK for standard full-color printing
Use Pantone or other approved spot colors for specific brand colors
Convert RGB images before final artwork submission
Review significant color changes after conversion

Files submitted in RGB may require conversion before production, and the printed colors may differ from their on-screen appearance.

When should black artwork use 100% K?

For small black text, fine lines, barcodes, and other precise black elements, a single-color black value is generally preferred.

A typical setup is:

Ц: 0%
M: 0%
Y: 0%
K: 100%

Using only the black plate helps maintain cleaner registration around small details.

Large solid black backgrounds may require a different black formula to create a deeper appearance. Discuss the intended result with your product specialist before finalizing the file, as the appropriate ink combination can depend on the material and printing process.

Текст

Текст

What font size should I use?

Minimum readable font size depends on the selected typeface, material, printing method, ink coverage, and background.

Како општа референца:

Dark text on a light background: approximately 6 pt or larger
Light text reversed from a dark background: approximately 8 pt or larger
Fine, condensed, or lightweight fonts may require a larger size

Reverse text and thin lettering are more likely to lose clarity during printing. Always review typography at 100% scale rather than relying only on an enlarged screen view.

For ingredients, instructions, warnings, or other critical information, prioritize readability over visual density.

How do I convert text into outlines?

Before outlining fonts, save a separate editable version containing the original live text.

In Adobe Illustrator:

Unlock the artwork layers containing text.
Оди до Изберете > Објект > Сите текстуални објекти.
Оди до Внесете > Креирај контури.
Inspect the artwork to confirm that no text has moved, disappeared, or changed unexpectedly.

Outlined text becomes vector artwork and no longer depends on the original font file being installed.

Кратенка на тастатура

Mac: Shift + Command + O
Windows: Shift + Ctrl + O

After outlining, spelling and wording cannot be edited as normal text. Complete all proofreading first.

Дополнително печатење

Can my packaging use Pantone colors, metallic colors, or spot UV?

es. Packaging artwork may include Pantone colors, metallic effects, spot UV, foil stamping, embossing, debossing, white ink, and other specialty processes, depending on the product structure and selected material.

Each treatment must be clearly identified in the file. Do not rely only on visual appearance to communicate a special finish.

For example, a gold-colored object in the CMYK artwork does not automatically indicate gold foil. The foil area must be provided as a separate production layer.

Discuss the following with your product specialist:

How should special finishes be prepared?

Create a separate and clearly named layer for every additional process.

Примери вклучуваат:

Златна фолија
Сребрена фолија
Место УВ
Ембос
Дебос
Бело мастило
Метално мастило
лак

Use solid vector shapes to define the exact production area.

For clear prepress identification:

Keep each process on its own layer.
Use a solid spot color or 100% K to display the treatment area.
Avoid gradients, shadows, transparency, or photographic effects in the production mask.
Name the layer according to the required finish.
Include a visual reference showing the expected final appearance.

A duplicated artboard may also be used to show finishing areas separately from the full-color artwork.

How should interior printing be organized?

When the package includes printing on both sides, separate the exterior and interior artwork clearly.

Recommended file organization:

Artboard 1: Outside Print
Artboard 2: Inside Print

The corresponding artwork should also be organized into clearly named layers.

Do not place the inside and outside designs on top of each other without identification. Confirm the direction and position of the interior artwork after the package is folded and assembled.

Dielines

What do the lines on a packaging dieline mean?

Line colors and styles may vary by project, so always follow the legend included with the approved INS Packaging dieline.

The most common line types are described below.

Линија за сечење

The cut line indicates the final trimmed edge of the packaging.

Important text, logos, barcodes, and other essential elements should remain inside the designated safety area rather than sitting directly on the cut line.

Crease or Fold Line

Crease lines show where the packaging will be folded during production and assembly.

Avoid placing small text or critical design details directly across a fold unless the placement is intentional.

Can I modify the dieline?

Do not resize, stretch, redraw, move, or otherwise modify an approved dieline without confirmation from INS Packaging.

The dieline controls the package dimensions, folding positions, glue areas, locking tabs, openings, and production tolerances. Even a small structural change may affect:

Производот одговара
Собранието
Сечење на умирање
Преклопен
Лепење
Употреба на материјал
Трошоци за производство

Send requested structural changes to your product specialist so the dieline can be reviewed and updated correctly.

Can I flatten the dieline into the artwork?

No. Keep the dieline and printed artwork on separate layers.

Flattening them together makes it difficult for the prepress team to isolate structural lines and may cause dieline marks to appear in the printed artwork.

Препорачано поставување:

Keep the dieline on the top layer
Name the layer clearly
Lock it while designing
Keep it editable
Do not rasterize it
Do not merge it with the background artwork

Before exporting the final production PDF, follow the instructions provided by your product specialist regarding dieline visibility.

Линии

What is the minimum stroke thickness?

Very thin lines may become inconsistent, break during printing, or disappear on textured materials.

The minimum suitable thickness may also depend on:

Метод на печатење
Тип на мастило
Супстрат
Печатење на фолија
Место УВ
Втиснување
Reverse printing
Толеранција на регистрација

For specialty finishes, larger or thicker artwork may be required. Submit delicate details for review before approving the final design.

Слики

How do I embed linked images in Adobe Illustrator?

Embedding images keeps the required image data inside the Illustrator file and reduces the risk of missing assets when the artwork is transferred.

In Adobe Illustrator:

Оди до Прозорец > Линкови.
Select the required linked images.
Open the Links panel menu.
изберете Вгради слика(и).
Save the file and reopen it to confirm that all images remain visible.

Alternatively, use Illustrator’s packaging function to collect the artwork file and all linked assets into one project folder.

Before submitting, make sure the file does not contain outdated, duplicated, or hidden image versions.

How do I review image information in Illustrator?

Open the Links panel through:

Прозорец > Линкови

Select an image to review its properties, including:

Тип на датотека
Режим на боја
Original resolution
Ефективна резолуција
Scale percentage
Статус на врската
Локација на датотеката

Pay particular attention to effective resolution. Enlarging an image inside Illustrator lowers its effective PPI, even when the original file has a high resolution.

How can I confirm whether an image is suitable for print?

Review the image at its final placed size.

For most packaging artwork, photographic and raster content should be approximately 300 PPI at the intended print dimensions.

Images below 150 PPI may show:

Pixelation
Меки рабови
Reduced detail
Blurred text
Uneven image quality

Do not assume that increasing the PPI value in image-editing software will restore missing detail. A small or low-quality source image cannot be converted into a genuinely high-resolution image simply by changing its resolution setting.

How do I check the color mode of an image?

Open the Links panel and select the relevant image to review its color-space information.

Photographic assets intended for standard full-color printing should normally be prepared in CMYK or converted using the color profile specified for the project.

After conversion, check:

Тонови на кожата
Neutral grays
Темни области
Светли бои
Градиенти
Бои на брендови

RGB-to-CMYK conversion can cause visible color changes, particularly in highly saturated blue, green, orange, and fluorescent-looking areas.

Графика

Should design elements be raster or vector?

Use vector artwork for elements that require precise edges or may need to be resized, including:

Use raster formats for photographic or pixel-based content.

Common raster formats include:

JPEG
PNG
TIFF
ПСД

Common vector formats include:

AI
ЕПС
PDF
SVG

Avoid converting text, logos, or line graphics into low-resolution images. Keeping these elements in vector format helps preserve clean edges and allows the prepress team to prepare them accurately.

What resolution should raster graphics have?

Raster graphics should generally have an effective resolution of approximately 300 PPI at the final printed size.

Check the effective PPI after the image has been scaled and positioned in the artwork.

For example, enlarging a 300 PPI image to twice its original dimensions reduces its effective resolution to approximately 150 PPI.

Review the Links panel to identify images that have been enlarged beyond a suitable production resolution.

Уште имате прашања?

Not every packaging design uses the same printing process, material, structure, or finishing method.

Send your artwork to our packaging team for review before production. We will help identify file-preparation issues and clarify the requirements that apply to your specific packaging project.

Contact Our Packaging Specialist

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